Pinch zoom, or what Google calls Pinch Scale, might be a nice feature for some, but it drives me absolutely nuts in Google Chrome on my Lenovo Yoga 2 Pro.

I disabled zoom gesture in my Windows 8 Mouse settings but Google Chrome decided to override this so I would still run into zooming occuring when I was using two-finger scrolling.  Absolutely annoying!

Disable Pinch Scale

1. So to disable pinch zoom in Google Chrome, navigate to chrome://flags.
   
2. Search for pinch (CTRL+F for find). Change from Automatic or Enabled to Disabled.
   
   
3. Relaunch Chrome and Enjoy!